Social Media Marketing

Facebook & Instagram advertising for clubs

Facebook is an important channel for clubs to reach members, with 87% of the NZ population using this medium and, most importantly, 87% of New Zealanders aged 45-64 (our target group for bridge) being on Facebook. Facebook allows clubs to target their advertising to a geographic area (closer to the club), an age group and people with particular interests, so it's a cost-effective way of targeted advertising and a no-brainer for clubs to utilise.

Instagram is another social media channel worth considering, with 49% of New Zealanders using it and 35% of those in the target age group.

In the past, NZ Bridge has provided clubs with the opportunity to advertise their lessons on Facebook and Instagram in a low-cost way. It's an efficient way to reach those most likely to be interested in Bridge in your area to a) raise awareness of Bridge and b) encourage people to join lessons. In future, clubs are encouraged to manage this themselves using the resources below.

Social Media Support available (costs apply)

Hayley Collins is NZ Bridge's external social media partner, bringing her public relations and social media expertise to the team since 2023.

Clubs can reach out to Hayley for paid support with social media or media relations at [email protected] or by phone to +64 027 330 4807.

Please READ THIS PAGE HERE to understand the costs involved, before contacting Hayley.

Don't forget to get in touch with your Regional Committees who often have marketing subsidies available for clubs.

DIY GUIDE for clubs wanting to run their own Facebook campaign

 Club DIY Guide for Facebook Campaigns (0.47MB)

 Club DIY Guide: Ad copy examples (copy & paste) (0.91MB)

General information about social media platforms:

Social media platforms, Facebook groups, advertising and measuring performance - a video by Hayley and here is the PPT document.

A PPT document with information about Instagram Reels.

Photography Guide

It's essential to use good quality photography for marketing Bridget - follow the guide here:

 Club Photography Guide.pdf (4.84MB)